I have a firm belief that geekery encompasses all sorts of things and topics. No matter who you are, I’m pretty sure that there is something, that ONE thing, that you will geek and spazz about, be it a certain shoe or clothing brand, a video game or TV show, even something as pop-culture related as Coca-Cola paraphernalia.
Coca-Cola is celebrating the 100th year anniversary of the creation of its iconic curvy glass bottle and to commemorate such an occasion, they’ve decided to delight all Filipino Coke aficionados by launching the “Coca-Cola Bottle Art Tour” right here in the Philippines.
Staged at the Bonifacio High Street Central Ampitheatre from October 2-4, 2015, fans will be treated to an amazing array of Coca-Cola themed art that features actual historical facts and artwork by world-renowned artists such as Andy Warhol, Clive Barker, and Normal Rockwell.
(WARNING: PHOTO HEAVY POST AFTER THE CUT!)
I was invited to witness the first day of the art exhibit and boy, was it exciting! Coca-Cola executives gave us a short talk on the history of the brand and how it came to be as famous as it is now.
Born on November 16, 1915, the Coca-Cola bottle was the creation of the Root Glass Company in Terre Haute, Ind. With its unmistakable curves and a distinctive contour, the bottle has become a global icon, inspiring a century’s worth of signature moments in film, social history, design and the fine arts.
“Since its creation in 1915, the Coca-Cola bottle has achieved iconic status as a symbol of refreshment and uplift and it remains an important asset for our business today,” said Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company. “The campaign, which will be executed in over 130 countries, is our invitation to consumers around the world to share in the specialness of an ice-cold Coca-Cola.”
After the short press conference, we were guided to the entrance of the exhibit and it is really something worth seeing! From head to toe, everything just screamed Coca-Cola. 🙂
Finally, after waiting for a while, we were led into the inner sanctum of the Coca-Cola Bottle Art Exhibit! Yay! Everything inside the exhibit aimed to appeal to everyone’s five senses: sight, smell, hearing, touch, and, of course, taste!
18 artists, one inspiration
The Bottle Art Tour puts together 18 artists—some of them being forerunners of the Pop Art Movement—for a sweet mix of media from prints, photography, found objects, toys and paintings.
Among these artists are Peter Blake, creator of the iconic Sgt. Peppers album cover and the ‘Coke Side of Life’ mural at Southbank, London; Andy Warhol, known for his Campbell’s Soup Cans; and Haddon Sundblom, the man behind popular depictions of the merry man from the North Pole, Santa Claus.
Other artists include: Burton Morris, Jane Wells, Jeff Schaller, Kate Brinkworth, Kim Frosin, Michael Kalish, Pakpoom Silaphan, Robert Mars, Sally Tharp, Steve Kaufman, Steve Penley, Bern Hotzel, Clive Baker, Eduardo Paolozzi, and Norman Rockwell.
It was amazing to see the history of such an iconic brand. Now I understand what the fuss is all about when it comes to Coke, haha!
To know more about the Coke Bottle Art Tour, visit the Coca-Cola Philippines Facebook Page!