I grew up eating Lucky Me! instant noodles for merienda. So it’s an interesting thing to see all these Filipino food brands collaborate with other Asian brands, namely, Uniqlo, to bring your favorite logos onto your favorite shirts!
Starting late last June, the limited edition collection of shirts featuring Lucky Me! branding will be available in all Uniqlo stores in the Philippines, and South East Asia, too! So I bet all Filipinos around the area will get a kick out of it. HAHA.
The shirts will be available for around Php 590 each.
“The collaboration between Monde Nissin Corporation and Uniqlo sees the coming together of two companies that have well-loved brands and share the same goal of being part of people’s lives through their world-class products,” says Melissa Pabustan, Monde Nissin’s Head of Corporate Communications. “For years, Lucky Me! and Bingo have established themselves as favorite food brands. We are pleased that being part of Uniqlo’s South East Asia Corporate Collaboration will allow our consumers here and abroad to enjoy and appreciate Lucky Me! and Bingo in a unique and fun way.”
“We are very happy about the warm acceptance of Filipinos for Uniqlo since 2012,” says Geraldine Sia, General Manager of Uniqlo Philippines. “As we continue being part of Filipinos’ everyday lives, we share the same joy as we partner with well-loved Filipino household brands Lucky Me! and Bingo. We believe that this partnership will bring Bingo, Lucky Me! and Uniqlo closer to Filipinos.”
Check out some photos from the local launch: