At The Hoegaarden Rosée Launch

Hoegaarden recently launched their newest product, the uber-tasty Hoegaarden Rosée, and I was there to witness it! Check out my experience at one of the more beautifully-styled events I’ve gone to this year.

I must admit, it’s hard to get me out during weekday nights for events but receiving this invite made me think twice about my self-imposed ban on weekday events. :)) The exquisite launch was held at Draft Gastropub in Greenbelt 2, Makati, so it wasn’t so far away (I work in BGC and live near Arca South) but of course, traffic is always the killer. Haha!



The event was gorgeous! Everything was very well-thought of – from the garden hedges, paper rose walls, and even their in-event activities.

But of course, the highlight of the event was the actual tasting of Hoegaarden’s Rosée, and boy, can I tell you just how yummy it is? Hoegaarden is one of my more favorite beers and this is really like icing on the cake!


It has a bit of fizz and will surely delight the taste buds of many who prefer sweet flavored beer. If I wasn’t driving that night I would’ve had more than two glasses. LOL.

Especially formulated by the Hoegaarden Brewery in Belgium, the Rosée is a concoction of barley malt, wheat, hops, coriander, Curaçao orange peel, Hoegaarden yeast, sugar, sweeteners, raspberry, strawberry, apple, and elderberry.

Hoegaarden bottles

“Filipinos love variety, and the Hoegardeen Rosée is an exciting addition that Filipino beer lovers, especially women, would definitely enjoy. We have always felt that the female market needed more drink options, so we are delighted to bring the Rosée to the Philippines. Its sweet taste and lightness is perfect for the tropical climate of the Philippines,” said Chester Cabrera, Marketing Manager of Booze Online, Hoegaarden’s exclusive distributor in the Philippines.

Besides getting a sip of the Rosée, they also had a “make-your-own-bouquet” bar and a “build your own garden” area. Check out my creations below, LOL. Sorry, I took these photos from my IG account because I have nothing else to show you guys. :))



You can actually spot me talking to one of the bouquet makers as she arranged mine. :)) I apologize for the face I’m making, that’s what I really look like when sometime fascinates me. LOL. So embarrasing. :))


Here’s to hoping that my pretty little succulent won’t die. HAHAHAHA.

Well, there you have it. I’ve always enjoyed events like these. Too bad I’m such a loser and I forgot to bring my camera (again). HAHA! Until the next event! 🙂

UPDATE: The Rosée we had during the event was from the tap and over the weekend, I cracked open one of the bottles they gave us to take home. Can I just say, from the tap is REALLY THE BEST. UGH. Need to go back for more. LOL.

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