Global smartphone brand Vivo is participating in the Consumer Technology Association™ (CES) 2018 where it will showcase the Vivo In-Display Fingerprint Scanning Technology with its global partner Synaptics. Vivo’s exhibit will feature the brand’s first ready-to-produce smartphone featuring an industry-leading in-display fingerprint sensor supported by Synaptics. The Vivo phone to use this leading technology and its availability will be announced in early 2018.
CES is an assembly of global brands and companies which thrive on consumer technologies. It has served as a global stage for innovators and breakthrough technologies for 50 years. The gathering will be held at Las Vegas in Nevada, USA.
Vivo’s participation in the CES 2018 is just part of the brand’s effort to maintain its position in the global mobile phone arena. Vivo constantly innovates and improves user experience through the maintenance of its six research and development centers, continuously improving their products and exceeding their competitors in more ways than one. Vivo is known for its many firsts: one of the first smartphone brands to launch phones with a 24MP front facing camera, the Vivo V7 and the V7+, the first smartphone brand to install a dedicated Hi-Fi quality audio chip in a smartphone, the Vivo X1, and the first to launch a 20MP dual front camera smartphone, the Vivo V5 Plus.
Vivo proved to be the fastest growing in terms of popularity in the Philippines, settling itself on the third spot in the market beyond brands Apple, Huawei, LG, and Asus. To date, Vivo has at least 1.1 million users and 5,200 stores in the Philippines. In early 2016, Vivo has already been named as one of the top 5 global smartphone brands and observed the highest year-over-year growth of 32% in global shipments. Vivo’s success remains unprecedented with 200 million Vivo global users and 13 overseas market plus a global shipment expected to exceed 100 million units for 2017 alone. Vivo’s success is attributed to its smartphones’ sleek and hip design, all-screen display, and the revolutionary 24MP camera. The brand also owes it success to its accurate consumer insight, innovative solutions and offerings, and creative marketing strategy.