ASUS Launches Zenfone 4 with Bea Alonzo (and Gong Yoo!)

Last week, ASUS Philippines had a grand launch to celebrate the ASUS Zenfone 4‘s arrival in the Philippines! Check out my coverage below!

The event was held in SMX Convention Center in the Mall of Asia Complex (quite unreal for me, considering the only events I go to at this venue are either concerts or conventions, LOL) so that’s a great indication on how BIG this launch really was.

Media were first treated to a tech seminar, wherein we learned in-depth all the tech specs of the new line of ASUS Zenfone 4 phones!

We were able to get dibs on first touch and feel of the latest series! 🙂

After which, we were ushered into the ASUS Zenfone 4 City to witness the grand reveal along with the announcements of their new ambassadors!

Of course, I think everyone already knew that popular Korean actor Gong Yoo was one of the brand’s latest ambassadors, haha!

But who would’ve guessed that they would be getting Bea Alonzo as one of their local mainstream ambassadors, too? I’m not one to follow the entertainment scene but it’s an interesting choice and I’ve got to give her credit for her really good acting chops! 🙂

Anyhoot, here’s the full list of the new ASUS Zenfone 4 phones, their specs, and their prices:

Zenfone 4 & Zenfone 4 Pro:

 

The ZenFone 4 features a top-of-the-line dual-camera system that expands creative options to new heights. Its 12MP main camera is equipped with the industry-leading Sony IMX362 image sensor with large 1.4μm pixels and a wide, F1.8 aperture lens to capture up to 5x brighter and clearer photos in low light. Its 120° wide-angle camera provides a 200% larger view than standard normal smartphone, letting you fit more scenery and people. Its camera performance is further improved by the Qualcomm Spectra™ 160 image signal processor (ISP), which assures faster and smoother focusing and zooming, as well as photos with better color accuracy.

The Zenfone 4 Pro* was engineered to provide luxury in every detail of your shot. With a dual-lens camera system featuring a standard camera with the Sony flagship IMX362 image sensor, an F1.7 aperture lens and a 10x total zoom capability, and a front-facing selfie camera with fast phase-detection auto-focus, this special variant captures gorgeous photos that is at par with professional cameras. The ZenFone 4 Pro is the world’s first smartphone that incorporates three high-end Sony image sensors and the ASUS SuperPixel™ Engine, which promises 8x brighter photos in low light. Powered by the latest Qualcomm® Snapdragon™ 835 Mobile Platform and 6GB RAM, the ZenFone 4 Pro delivers a smooth and responsive camera experience, and the best performance with today’s apps and games.

The Zenfone 4 Pro retails at Php 39,995.00, and will be made available via pre-order by mid-September.

The Zenfone 4, which retails at Php 28,995.00, will come with a JBL Clip 2 portable Bluetooth speaker, a premium Clear Case and ZenPower Slim. Those who will place pre-orders from August 19 to September 3 will also receive an ASUS tripod. Both variants of the Zenfone 4 Series will come in two colors: Midnight Black and Moonlight White.

Zenfone 4 Selfie & Zenfone 4 Selfie Pro:

 

The Zenfone 4 Selfie is endowed with a dual-lens front camera of 20MP base camera and a 120° super wide-angle camera to capture selfies and wefies, 200% more than the usual view. The Zenfone 4 Selfie also comes with the newest ASUS SelfieMaster, a smart beautification technology that helps one take better photos and livestreams.

Sporting a Snapdragon 430 with 4GB RAM and with a F/2.0 front camera with 5P lens, softlight led flash, and 16MP rear camera with 5P lens, the Zenfone 4 Selfie will not fail at catching your best selfies and wefies. The Zenfone 4 Selfie also comes with a tri-slot tray for two sim cards and a micro SD card.

The Zenfone 4 Selfie’s sister, Zenfone 4 Selfie Pro has a dual-lens front camera of 24MP base camera and 120° super wide-angle camera. However, what makes this particular variant unique from the Zenfone 4 Selfie is its capability to take photos with up to 2x light sensitivity, which makes it perfect for taking low-light selfies. Not only that, but the Zenfone 4 Selfie Pro also showcases a curvy premium metal design and a  5.5” full HD AMOLED display, meant for more vivid displays on screen.

Furthermore, its F/1.8 SONY IMX 362 front camera with its 24MP Duopixel Camera Technology, powered by a 14nm Snapdragon 625 processor with 4GB RAM assures you a great quality photo finish selfies and wefies without hassle.

The Zenfone 4 Selfie Pro, priced at PHP 18,995.00, is available in three color variants: Rogue Red, Sunlight Gold and Deep Sea Black.  The Zenfone 4 Selfie retails at Php 13,995.00, and comes in three colors: Deep Sea Black, Sunlight Gold and Rose Pink.

Zenfone 4 Max:

The Zenfone 4 Max, which sports an incredible 5,000mAh battery life that can last for 46 days on stand-by. Adding more power to this smartphone is its 2x faster reverse charging capability, making it the “go-everywhere” power bank everyone’s been wanting to have.

However, the battery life of the Zenfone 4 Max is surely not the only incredible feature that will have everyone buzzing, as this smartphone comes with a powerful dual-lens camera – the only international smartphone brand in the local market to have a dual camera smartphone below the Php 10,000 price range.

The Zenfone 4 Max carries a dual lens rear camera with a 13MP base and a secondary 120° super wide-angle camera, meant to capture the bigger and wider picture without compromising quality. With a powerful battery and camera technology, the Zenfone 4 Max is perfect for those who live and breathe the active and adventurous lifestyle.

The Zenfone 4 Max retails at Php 9,995.00 only, and comes in 3 color variants: Deep Sea Black, Sunlight Gold and Rose Pink.

Here’s a super short recap of the event:

Thank you ASUS Philippines for the invite! Until the next event! Whee!

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