Mobile Legends Bang Bang Adds Jollibee Emote in New Collab

Filipino fans of MLBB (Mobile Legends Bang Bang) are in for a treat as MOONTON Games partners with local fast-food giant Jollibee to bring fun and enjoyment into the MOBA title!

First-Ever MLBB x Jollibee Collaboration

This new collab marks the first-ever partnership between MOONTON Games’ Mobile Legends: Bang Bang and Jollibee, a well-loved Filipino fast food brand.

To celebrate, a Jollibee-exclusive MLBB Battle Emote has been rolled out in-game, allowing players to bring a piece of a well-loved Filipino brand into the game.

Kevin Acuña, Head of Game Publishing Business Development and Partnership, Philippines, at MOONTON Games, said: “We feel a deep, personal connection to Jollibee’s warmth and spirit, an icon that sparks smiles, family hugs, and the comfort of home, whether you’re in Manila or thousands of miles away. Jollibee’s celebration of togetherness mirrors what we strive for in Mobile Legends: Bang Bang—moments of joy, friendship, and fierce pride shared across living rooms. We pour our hearts into crafting thrilling experiences that bring generations and neighborhoods together, and partnering with Jollibee lets us amplify that Pinoy pride to the world: a taste of home on every table, and Filipino MLBB gamers.”
“This is the first time Jollibee is entering the game,” said Dorothy Ching, Vice President for Marketing of Jollibee Philippines. “Through our partnership with Mobile Legends: Bang Bang, Jollibee is now present in the gaming space where players already spend their time, adding more moments of joy, connection, and celebration while they play.”

Beyond the exclusive emote, the collaboration will host a series of activations that link gameplay with real-world participation. So, stayed tuned for more information about that. 🙂