Sony is getting its first ever Hello Kitty collab, and it will be exclusively available to Sony Centre stores in the Philippines! AHHHHH!
Sony x Hello Kity Collab – Price & Inclusions

The Sony x Hello Kitty collab set is built around the flagship WH-1000XM6 headphones and will come with limited-edition merchandise! Here is what comes with the set:
- The headphones: the WH-1000XM6 in Black, Silver, Midnight Blue, Sand Pink, or Sandstone.
- Hello Kitty pouch: an original carrying case for the headphones and your personal belongings.
- Hello Kitty tote bag: for everyday use.
Buying a WH-1000XM6 at a participating Sony Centre lets you add the set for Php 4,999. You will need a MySony Rewards account, and the store gives you a voucher code to enter on your dashboard.

There are only three (3) Sony Centre stores – Sony Centre SM Mall of Asia (2nd Floor, Cyberzone North Parking Building), Sony Centre SM Megamall (Building B, 4th Floor), and Sony Centre Glorietta (3rd Level, Glorietta 2).
The bundle runs from October 16 – December 31, 2026, or until supplies run out.
What to Expect from the Sony WH-1000XM6

The collaboration does not change the hardware. The WH-1000XM6 carries Sony’s next-generation noise cancellation and precision-engineered sound, and it is still the flagship of the 1000X series.
The design brings Hello Kitty into Sony’s premium, simple look, so the character stays with you through the day rather than only while you listen. You can drop by the official Sony website for more details! 🙂
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