STOCKHOLM, March 19, 2021 /PRNewswire/ — Starbreeze (“Starbreeze”) today announced a global co-publishing deal with the leading European publishing partner Koch Media GmbH (“Koch Media”), for the highly anticipated PAYDAY 3. The agreement provides for an estimated total investment exceeding 50 MEUR for both development and marketing of PAYDAY 3 including more than 18 months of post-launch “Games as a service”, meaning continuous development, release of new content and marketing. With the co-publishing deal, the PAYDAY 3 project is fully financed. PAYDAY 3 is expected to launch during 2023.
Starbreeze remains the owner of the PAYDAY IP – one of the most successful game franchises in the world with more than 28 million installed base games to date – and will be responsible for the continued development of PAYDAY 3. The game marks the next major product for Starbreeze and will enable the company to further grow the PAYDAY IP-portfolio.
“We are excited to announce this exclusive long-term PAYDAY 3 co-publishing deal with Koch Media who shares our passion for the PAYDAY franchise and the “Games as a service” model. In addition to securing the continued development, this deal secures global publishing of PAYDAY 3 as well as the marketing efforts through the entire game life cycle. We now have a strong foundation for a successful launch of PAYDAY 3,” said Tobias Sjögren, Acting CEO of Starbreeze.
With over 20 years of experience, Koch Media has positioned itself as a premier publisher of digital entertainment. Using its extensive global marketing and communications experience and networks, Koch Media will be responsible for publishing and marketing activities for PAYDAY 3 around the world.
“We are delighted to welcome Starbreeze as a new partner for our global publishing business. PAYDAY 3 is shaping up to be an incredible game. Based on what we’ve seen already, PAYDAY 3 is going to take the franchise to new heights and will delight PAYDAY fans as well as new audiences alike with innovative multiplayer gameplay”, said Klemens Kundratitz, CEO, Koch Media Group.
PAYDAY 3 will be launched in a coordinated release on PC and consoles in 2023, with additional content and functionalities planned for long beyond the original release date.
Invitation to a conference call and webcast on March 19, 2021 at 10:00 (CET)
Starbreeze invites investors, analysts and media to a conference call in connection with the co-publishing agreement with Koch Media. The presentation will be held by CEO Tobias Sjögren in English and will conclude with a Q&A session. Questions can be asked on the telephone conference or in written form through the webcast. No pre registration is needed.
Date and time March 19, 2021 at 10:00 (CET)
To participate via telephone, please dial-in on the numbers below
After the presentation, a recording of the webcast will be available on the webcast link.
For more information, please contact:
Tel: +46(0)8-209 229
Tel: +46(0)8-209 229
This information is information that Starbreeze AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 07:30 CET on 19th of March, 2021.
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