OMGluie Hair Dye Review: Iroiro Semi Permanent Hair Color in 140 Iro Platinum

It’s been a week or so since I got my roots bleached and topped it over with a new hair dye. This time I tried the Iroiro Semi Permanent Hair Color in 140 Iro Platinum. Check out the results below! 🙂

It took me a while to take photos and write this down because I wasn’t happy with the results of the dye. But before we get into that, let’s talk more about the dye itself.

Iroiro is a relatively new player in the hair dye game. I think it was launched last 2016 and has since sprouted up in a lot of YouTube videos.  I saw a couple and found out that my local seller, Rainbow Head Philippines, had stocked some. It costs around Php 700 per 4 fl.oz. So, I decided to give it a try!

Iroiro Semi-Permanent Hair Color comes in a different sort of packaging. Instead of bottles or jars, the dye comes in a foil pack.

With a cute little plastic spout, haha!

The dye itself doesn’t smell funky, it’s like a diluted grape candy/juice smell with a slight (like, very slight, you’ll only notice it’s there if you’re really sensitive) chemical undertone. It is also very easy to spread. It’s not as runny as Arctic Fox but not as chunky as Ion Color Brilliance. It’s a nice in-between.

The 140 Iro Platinum, which is supposed to be their dark grey color, when taken out of its pack, looks more a distinct dark violet color. And well, this is something that really should’ve forewarned me of the things to come, LOL.

Again, I had my roots bleached and done at Azta Urban Salon under the vigilant eye of my color stylist, Ms. Lyn Geronimo. She’s the best, LOL. So let’s check out the before and after photos, shall we?

This is my hair the morning after bleaching. I had washed it with Clairol Shimmer Lights Purple Shampoo, which I left on for a good 3-5 minutes, just to make sure that the brassiness is toned down to a minimum.

And this is my hair right after rinsing (no shampoo yet) the dye off!

Most people would be like, AWWW LOOKS COOL! But I’m not happy at all! The dye didn’t absorb in some parts and it turned out patchy! I have never had hair dye come out this patchy before, even when I had horrible bleach jobs done in the past, LOL.

Plus, this was when I decided to not be stingy by diluting the dye with white conditioner. It was really frustrating because it turned out more like a dusky lavender/pink color (which, sadly, didn’t show up well in these photos).

The worst part of it all is that a week later (and around 4 washes after), the color is almost completely gone!

Since I could see some grey tones peeking out of my roots, I decided to keep washing my hair in hopes of removing the last remnants of the purple tones but it just started turning into a light pink/brown/lavender color.  Some parts even started showing yellow tones already, huhu!

Overall, I’d like to say that I’m not impressed by this dye at all. It doesn’t stay long and the color isn’t accurate! It was nowhere near the dark grey I was expecting. I felt like I wasted my bleach job because of this, huhu!

Though, if you guys prefer having that dark, dusky lavender color, this might work for you. But it really wasn’t what I was hoping for. 🙁 I’ll probably try out another dye when I have the budget, LOL.

What do you guys think? Any hair dye recos? Let me know in the comments section below! 🙂

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2 Comments

  1. That’s really odd.
    It worked fine with me. I even use it as a staple now.
    It also gets better when mixed with a teeny tiny drop of iro violet. (Heads up. That one is a blurple. It could turn out really blue when used on its own. But it fades well. No murky green ick.)
    It also faded really well on my part. Maybe it’s a case to case basis.
    (I also get my dye from Rainbowhead btw. )

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